DISCOVER ROCK BANDS YOU NEVER KNEW YOU LOVED.
In 2007, Marlboro decided to switch their music platform from electronic music to the Indie Rock scene. They created a Music Fest that featured only new, up-and-coming bands. To festival’s new musical direction, we created new branding as well as an entire branding campaign. This campaign included a full range of executions and media including: OOH, POP, a new website, email, landing page and a host of branded products.